SABMA/IRC Tire, new tires sponsor of Lotto-Soudal Ladies
It's official: we are now with IRC the new tires sponsor of Lotto-Soudal Ladies, the biggest and strongest women's road cycling team in Belgium!
Since the beginning of this 2018 season, they ride with our IRC Formula Pro Tubeless RBCC 700x28c tires. They approved these tires since the first test during their winter training in Benicassim in January (watch the movie below).
We are really proud to support these fantastic girls. It's also important for us to have more and more ambassadors on the road who ride with tubeless tires. Step by step we can make our tires better known.
Like you can see on the pictures, SABMA Team already followed Lotto-Soudal Ladies during the famous road cycling classic "Flèche Wallonne", known for his terrible "Mur de Huy"! We enjoyed during this sunny day. Great remember!